Short-term (Airbnb) rental market in Jackson, WY

Introduction

Jackson, Wyoming, known for its stunning landscapes, vibrant wildlife, and outdoor recreational activities, has become a popular destination for travelers seeking a taste of the Wild West. In recent years, the Airbnb and short-term rental market in Jackson has been thriving, offering a unique opportunity for homeowners to capitalize on the area’s popularity. In this blog post, we will delve into the data and insights related to the short-term rental market in Jackson, Wyoming, and provide you with a comprehensive overview of the current state of affairs.

Jackson’s Real Estate Landscape

Before diving into the short-term rental market, let’s take a look at the broader real estate landscape in Jackson. According to Zillow, homes in Jackson have depreciated by 11.30%, which might raise questions among potential investors. However, it’s crucial to keep in mind that the short-term rental market can operate differently from the traditional housing market. The median home value in Jackson currently stands at a substantial $2,035,160, indicating the desirability of the area for homeowners.

Short-Term Rental Market Overview

Number of Active Rentals

Chalet reports that there are currently 465 active short-term rentals in Jackson, reflecting the high demand for lodging in the area. The increasing popularity of platforms like Airbnb has made it easier for property owners to tap into this thriving market.

Rental Rates and Occupancy

The average daily rate for short-term rentals in Jackson is $540.40, with an occupancy rate of 59%. These numbers indicate a healthy demand for short-term accommodations in the area. Property owners can expect consistent bookings and reasonable rental rates.

Annual Revenue and Yield

Chalet data reveals that the annual revenue for short-term rentals in Jackson averages $89.900, with an average gross yield of 4.42%. This suggests that investing in short-term rentals in Jackson can be a financially rewarding endeavor, especially for those who manage their properties efficiently.

Property Taxes

Property taxes are an important consideration for any real estate investor. In Jackson, the average property tax rate is 0.61%, which can impact the overall profitability of short-term rentals. It’s crucial for property owners to factor this into their financial planning.

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Jackson, Wyoming: Beyond Real Estate

Median Household Income

The median household income in Jackson is an essential factor to consider for property investors. As of my knowledge cutoff date in 2022, the median household income in Jackson was approximately $83,000 per year. This information can help property owners understand the financial capacity of potential renters.

Climate

Jackson experiences a four-season climate. Summers are warm, with average highs in the 70s and 80s Fahrenheit, while winters are cold, with average lows in the teens and 20s. The region is known for its beautiful snowy winters, making it a popular destination for winter sports enthusiasts.

Population Size

Jackson is a relatively small town with a population of around 10,500 people. However, its popularity as a tourist destination leads to a significant influx of visitors throughout the year.

Sports Teams and Colleges

Jackson is not home to major professional sports teams or colleges. Instead, its focus is primarily on outdoor recreational activities such as skiing, snowboarding, hiking, and wildlife watching.

Crime Rate

Jackson generally maintains a low crime rate, making it a safe and attractive destination for travelers and potential residents alike.

Tourism in Jackson, Wyoming

Visitor Demographics

Visitors come to Jackson from all over the United States and around the world. Many are drawn to the area’s natural beauty, including its proximity to Grand Teton National Park and Yellowstone National Park.

Total Number of Visitors

Jackson sees millions of visitors each year, making it a hotspot for tourists looking to experience the beauty of Wyoming’s wilderness.

Tourist Attractions

Some of the biggest tourist attractions in Jackson include the Jackson Hole Mountain Resort, the National Elk Refuge, and the Town Square, known for its iconic antler arches. Additionally, the nearby national parks offer a plethora of outdoor activities and natural wonders.

Peak Season

The peak tourist season in Jackson typically occurs during the summer months (June to August) when visitors flock to the area to explore the national parks, hike, and enjoy outdoor adventures. Winter also brings in a significant number of tourists, especially for skiing and snowboarding.

Conclusion

The short-term rental market in Jackson, Wyoming, is thriving, offering property owners the opportunity to capitalize on the area’s popularity with travelers. With a healthy demand for accommodations, reasonable rental rates, and the potential for lucrative returns, investing in short-term rentals in Jackson can be a smart financial move. However, it’s essential to consider factors such as property taxes and the overall real estate landscape before diving into this market. Jackson’s unique blend of natural beauty, outdoor activities, and low crime rate continues to attract visitors, making it a hotspot for short-term rentals year-round. Whether you’re a seasoned investor or considering your first foray into real estate, Jackson, Wyoming, offers a compelling opportunity in the short-term rental market.

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